It's all about doing
what you love - without alcohol.
Life at its best doesn't
shame, blame or lecture. It supports youth who
choose not to drink and gives them the
added reassurance that they are making the
right choice. And for those youth who are
struggling with the choice to drink or not to
drink, they get that important nudge of support
to pursue their leisure activities without
alcohol.
Life at its
best. Add nothing.
Life at its
best has all the components of a
campaign. Use the posters in dorms, libraries
or classrooms. Hand out bookmarks and air
fresheners at health fairs or student
orientation.
Use billboards and banners to raise community
awareness. And, show the cinema ads in
the
local theatre to reach a broad, captive
audience.